Kettler Partners With West Elm To Create Sophisticated Living Spaces At Midtown Alexandria Station
Furniture Company Provides Exclusive Interior Design Services to Residents
McLean, VA. November 19, 2007—Kettler, one of greater Washington D.C.’s largest diversified real estate companies, has partnered with the one of the nation’s leading furniture designers and manufacturers, West Elm, to provide design consultation and furnishings at its high-end residential community, Midtown Alexandria Station.
Located adjacent to the Huntington metro and just minutes from Old Town, Alexandria, Midtown is a 368-unit high-rise residential tower which offers spacious condominiums and a host of sophisticated social amenities. In order to offer benefits and services that are exclusive to Kettler properties, the firm has formed strategic alliances with several successful companies that reach the same target audience as the homes at Midtown Alexandria Station, giving residents access to exceptionally innovative products and services.
West Elm, a subsidiary of Williams-Sonoma and one of Kettler’s newest partners, designs high quality chic furniture and accessories with urban flair. The furniture company, best known for their unique designs and contemporary upholstery, recently opened their flagship store in Washington, D.C.
The interior of the condos at Midtown Alexandria Station feature high-end finishes that include GE Profile™ stainless steel appliances, granite countertops, and imported Italian cabinetry. West Elm designers will also provide Midtown residents design services to help create inspired interiors that compliment the high-end finishes.
“We are delighted to have the opportunity to work with a brand known for sophisticated décor and furnishings,” said Jamie Gorski, Kettler’s Chief Marketing Officer. “In addition to being of one of the nation’s most successful furniture companies, West Elm gives our residents the opportunity to create a completely unique environment that suits their tastes and lifestyle.” She adds, “Buying a brand new condo is sort of like a blank slate and the opportunity for complete self expression and reinvention is important.”
Midtown Alexandria Station, recent recipient of the Northern Virginia Building Industry Association’s 2007 Monument Award, provides an exceptional selection of amenities, including an expansive outdoor pool with waterfall and Jacuzzi, landscaped sundeck with tiki bar, and an outdoor grill area. The building also offers a sports club with massage room, stylish clubroom with resident activities, an outdoor terrace with amazing city views, and a cyber café with wireless high-speed Internet access. Residents are afforded the convenience of 24/7 concierge services provided by VIPdesk, a guest suite, and controlled-access entry to building.
For more information about the condominiums at Midtown Alexandria Station, visit http://www.midtownalexandria.com
About Kettler
Based in Northern Virginia and celebrating the 30th anniversary of its founding in 1977 by Chairman Robert C. Kettler, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 20 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. The company also owns and manages 10,000 apartments in 42 locations. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities. For more information please visit www.kettler.com.
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Contact: Cassie Cataline | Kettler | 703.852.5709 | ccataline (at) kettler (dot) com or
Erica Chlada | Weber Shandwick | 410.558.2100 | echlada (at) webershandwick (dot) com
